Building and making a website can be essential for your business or for your personal needs, but making a good website takes a little more effort and time. In this post, we are going to be talking about what specific factors come together to make a better website so hopefully, you can check off all of these points to make sure your website is great in the eyes of Google and the readers. 

CONTENT

Having unique, well written and original content on your website is a great way to make your website go from okay; to good as the journey for the reader will be more enjoyable, engaging the viewer in high quality content means they stay longer, tend to browse around the rest of your site and return multiple times, which will lead to more traffic. Having a good website also means putting the reader’s needs first because they are the ones the site is targeted to and they are what will add to the success of the website. One of the biggest things to avoid in a website is errors and broken links. If your website has error after error and broken links it means that the site looks unprofessional whereas if your site has no errors and all the links work correctly then the site is good and actually useful to the readers. 

To have a good website you should also have organised and structured content that isn’t full or cluttered. You can use subheadings, images, and graphics to organise your site to break up the text, making it more appealing for the readers. This is also important because it allows Google to easily crawl and index your website and all of its content.

USER FRIENDLY

When we think of a good website we think of being as easy to use as physically possible. This is important because your viewers could range from a high tech computer genius to a slightly older person who isn’t great with technology. Having easy navigation on your site also means that people are less likely to leave your site and find something more user-friendly and it also shows that your target audience appeals to a wider range of people which can increase traffic and views.

VISUALLY APPEALING

Making sure that your website is visually appealing means that it is one step closer to being good. Many people will look at a website and click off right away if the site looks outdated or not appealing but if it looks visually interesting and appealing they will be more likely to stay on and look at all your pages. This can also be done by having a brand/website identity. This means that your whole brand/site fits in with the same designs, colours, fonts, logos and overall aesthetic. This makes a viewer remember your site a lot more and could lead to them re-visiting your site on many other occasions.

MOBILE FRIENDLY 

Having a mobile-friendly website isn’t essential but it does make your website appear more accessible to everyone as a lot of people prefer to use their phones for a lot of things or they only have their phone to search when they are out of the house. Having a mobile website linked also widens the ability to get website views as you have people searching on their phone as well as people who only search on computers.

LOAD TIME

To have a good website you need a fast load time. How many times have you gone to search something, clicked on a site, and then proceeded to click off because it was taking too long? Too many times I imagine. Making sure that you have a fast load time means that people get to your site within seconds which means that they are more likely to stay on there. Having optimised graphics, video and audio gives the website the necessary speed it needs to load faster.

WEBSITE SCORE

Having a good website means that it should be built to score over 80/100 on most website health check software, whether thats Ahrefs, SEMRush or MOZ. This means the website is built well, the on-site SEO is of a high standard, and there are no errors. With a high rating it ensures when Google crawls the website to rank it on Google, your website is ranking is positively impacted. 

CONCLUSION

Hopefully, after reading this post you have gained some more knowledge on what makes a good website and great B2B web design, you can perhaps adapt your own site in case you missed any of these tips.